Blazing Boost Brand Kit

Logo andbrand kit

Blazing Boost means more gaming, less grinding, with expert boosters and mentors. Download official logos and follow the colour, typography and usage guidelines. If something isn’t covered, ask before publishing.

Updated October 2026Mirrors the Figma brand asset guide

Open the guide in Figma

Blazing Boost logos

Three colourways, one logo. Full colour is the default and lives on Midnight or darker. White goes on brand colours, photography and busy art. Black is for light backgrounds, print and single-colour jobs. Each colourway ships as portrait, landscape and the flame mark on its own. Dark shows the versions made for dark surfaces; Light shows the black set.

Primary

Portrait lockup

Full colour, the default for the website, email, social and adverts on Midnight. Flame in Indigo → Brand Blue and white, wordmark in Lavender.

Landscape

Landscape lockup

The lockup that opens every story and sits in headers. Full colour on dark, minimum 160 px wide.

Mark

Flame mark

The flame alone: favicons, app icons, avatars and anywhere the wordmark would not read. Holds down to 24 px.

White

White portrait

All white, flame included. On Brand Blue, Indigo and gradients, over photography and key art.

White

White landscape

For busy artwork where the full-colour flame would clash or disappear.

White

White mark

The flame in solid white for coloured surfaces and watermarks.

Black

Black portrait

Partner pages, invoices and documents, print, embroidery, engraving and anywhere only one colour is available. Never on dark backgrounds.

Black

Black landscape

Single-colour landscape lockup for light paper and partner headers.

Black

Black mark

The flame in solid black for stamps, engraving and light UI.

Using the mark

Use the master asset at full colour on dark and leave it alone. The flame is the most recognisable part of the brand. If a placement cannot hold the full-colour lockup cleanly, change the placement, not the logo.

Approved colourways

Full colour

Default on Midnight or darker: website, email, social and adverts.

Use forAnything on Midnight or darkerNot onLight, coloured or busy backgrounds

White

All white, flame included, for brand colours, gradients and key art.

Use forBrand Blue, Indigo, photography, busy artNot onWhite, Ice or pale backgrounds

Black

One colour on light surfaces: print, documents, embroidery, engraving.

Use forPartner pages, invoices, print, single colourNot onDark backgrounds, use white or full colour

Rules

XXXX

X = cap height of BLAZING

Clear space

Give the logo room to breathe. The clear space is X, the cap height of BLAZING, measured from the outer edges of the flame and wordmark on all four sides. Nothing enters this zone: no text, artwork, UI or other logos. The same rule applies to the landscape lockup and the mark.

Minimum size

Portrait lockup no smaller than 120 px tall (25 mm in print). Landscape lockup no smaller than 160 px wide (30 mm). Below that the tracked BOOST line stops reading cleanly, so drop to the flame mark, which holds down to 24 px (6 mm). Measure digital sizes at 1× on a 1080-wide canvas. When in doubt, go bigger.

Blazing Boost

Writing the name

In text the name is two words with capital B’s: Blazing Boost. It becomes one word only in the domain and handles, blazingboost.com. The wordmark is a logo lockup, not a spelling. Never Blazingboost, BLAZING BOOST in running copy, or Blazing Boosts.

The flame is sacred

Never recolour, outline, rebuild or decorate the flame, and never mix a coloured flame with a mono wordmark. A mono logo is all white or all black, flame included. Only the three colourways above exist; if it is not in the master file, it is wrong.

Logo misuse

Don’t recolour or re-tint the flame

Don’t add glows, shadows or effects

Don’t outline it

Don’t stretch or squash it

Don’t rotate it

Don’t put full colour on busy artwork, use white

Don’t add a background shape to make it fit

Don’t put full colour on a white page

Don’t use pure black behind the logo in product UI

Brand colours

Blazing Boost lives on Midnight. Brand Blue and Indigo carry the energy in gradients, CTAs and the flame, while Lavender and White do the reading. Backgrounds are always Midnight or darker, never white. Tokens are from the Blazing Boost Design System primitive ramps (p-color/*). Click a swatch to copy its hex.

Primary

Secondary

Accents sit on Midnight, never as backgrounds, and never more than two accents in one composition. Supporting text is Lavender, Neutral/11 and Neutral/10; headlines are White.

Opacity tokens

Alpha tokens layer the brand colours over Midnight for glows, hover and pressed states, dividers and glass panels. Each chip shows the token over Midnight on the left and over Deep Indigo on the right. Apply the token, never an eyeballed opacity.

Colour ramps

The four 12-step primitive ramps behind the tokens: 01 is darkest, 12 is lightest. Click a step to copy it.

Brand gradients

Every Blazing Boost gradient makes the same journey the flame makes in the logo: Indigo into Brand Blue. Four gradients cover almost every use. Use them as supplied: never invent new stops, never add a third colour, never run a brand gradient through text and never stack one on another.

#512CD5 → #4C65F9 · left → right

Flame

The origin gradient, Indigo at the base of the flame and Brand Blue at the tip. It lives inside the logo components only. Never redraw it or apply it elsewhere.

Get boosted#512CD5 → #4C65F9 · 1 px white highlight 0 → 50% → 0

Primary button

Every CTA and primary button. Library style Button / Blue / Primary; the glass highlight on the top edge comes with it. Label in Roboto Medium, sentence case.

Grinding#512CD5 → #5970F9 (54%) → #B9C6F5 · 13°

Aurora glow

The soft light behind key art and headlines: a large ellipse, heavily blurred, at 20–40% opacity over Midnight. Always behind the artwork, never a flat fill on a panel, card or button.

Get boosted#FFFFFF → #BEC7FF · left → right

Light button

The secondary CTA for bright or busy artwork where the blue button would disappear. Same shape, same highlight, label in Midnight. One CTA per advert, never both.

Supporting gradients

Two families do supporting work in adverts. Text gradients lift a headline off the art and are for headlines and support lines only, never body copy. Seasonal accents belong to a campaign and retire with it. Click any to copy the CSS.

Text gradients

Seasonal accents, campaign only

Partner palette: Trustpilot

Every advert closes with the Trustpilot micro bar, so its colours sit alongside ours. These are Trustpilot’s own brand colours: use the official assets as supplied and never recolour, redraw or restyle the stars or the mark.

Typography

Two typefaces, two jobs. Blender Pro is the heading face: every headline, title, eyebrow, caps label and big number, always uppercase, tracked at +3%. Roboto is for supporting text only: paragraphs, captions, buttons and labels, always sentence case. Roboto is never set in uppercase and never used as a heading.

Blender Pro

Squared, engineered, slightly sci-fi. Two weights only: Bold for headlines and caps labels, Medium for display numbers, eyebrows and secondary caps. Never below 16 px.

Licensed desktop font (OTF). Install it locally before editing any advert or headline; Figma in the browser cannot load it, so set live Blender text in the desktop app or upload it as a team font. The Trial cut covers A–Z, a–z, 0–9 and basic punctuation; use the full Blender Pro for %, & and accents.

Roboto

Paragraphs, captions, buttons, form labels and meta text. Regular, Medium, SemiBold and Bold. Sentence case, 130% line height for body copy. If a line needs to be read rather than seen, it is Roboto’s job.

Open-licensed, load it from Google Fonts or self-host.

Google Fonts

Type scale

Sizes are in px at 1×; line height is a percentage of the size unless stated; tracking is a percentage of the font size. Every Heading, Eyebrow and Caps style is Blender Pro, always uppercase, +3% (eyebrows +23%). Body and Label styles are Roboto, sentence case.

Heading/DisplayBlender Pro Medium · 88 / 60% · +3%
Big numbers and stats2500

Heading/HeroBlender Pro Bold · 80 / 100% · +3%
Campaign and hero headlinesSkip the grind

Heading/XLBlender Pro Bold · 48 / 100% · +3%
Section titlesSkip the grind

Heading/LGBlender Pro Bold · 40 / 100% · +3%
Page and panel titlesSkip the grind

Heading/MDBlender Pro Bold · 24 / 120% · +3%
Card titlesSkip the grind

Heading/MD/MediumBlender Pro Medium · 24 / 100% · +3%
Sub-headingsSkip the grind

Heading/SMBlender Pro Bold · 20 / 120% · +3%
Small titles and tilesSkip the grind

Eyebrow/LGBlender Pro Medium · 32 / 100% · +23%
The line above a headlineRedefine your

Body/LGRoboto Regular · 18 / 130% · +3%
Lead paragraphsElite gaming support for time-conscious players.

Body/MDRoboto Regular · 16 / 130% · +3%
Default body copyElite gaming support for time-conscious players.

Body/SMRoboto Regular · 14 / 130% · +3%
Captions and metaElite gaming support for time-conscious players.

Body/XSRoboto Regular · 12 / 26 px · 0
Legal and footnotesElite gaming support for time-conscious players.

Label/LGRoboto SemiBold · 18 / 100% · +2%
Large buttonsGet boosted

Label/MDRoboto SemiBold · 16 / 100% · +4%
Buttons and tagsGet boosted

Label/SMRoboto Medium · 14 / 100% · −3%
Small buttons and chipsGet boosted

Label/Caps/LGBlender Pro Bold · 16 / 100% · +3%
Chips, tags, badgesGet boosted

Label/Caps/MDBlender Pro Medium · 16 / 120% · +3%
Meta linesGet boosted

Blender do and don’t

Skip the grind

Uppercase, Bold, +3%

The headline voice: always uppercase, tracked at +3% of the font size. Eyebrows go wide at +23%. Blender is never set in sentence or title case.

Skip the grindElite gaming support for time-conscious players.

Blender above, Roboto below

Blender for the headline, Roboto for the line under it. Headlines are seen; paragraphs are read.

Blender as body copy, in sentence case, with tight tracking, loses the engineered edge and is hard to read.

Don’t set Blender in sentence case, as body copy, under 16 px, or with tight tracking

Paid media and social

Advertisingguidelines

How Blazing Boost shows up in paid media and social. Every advert follows the same stack whatever the size: message left inside the safe zone, artwork right and allowed to bleed, one idea, one offer, one call to action.

Anatomy of an ad

This is the 1080×1920 Stories master. The 300×600 display master uses the same order with 88 px clear zones instead of the Stories safe zone. Built from the landscape lockup, the CTA component, the Trustpilot micro bar and the Stories safe-zone overlay.

Don’t Die Grinding story master with the six parts of the stack numbered

Logo, top

The landscape lockup opens every story: centred, 190 px from the top, safely under the profile row. Full colour on dark, never recoloured, outlined or rebuilt.

Kicker and headline

Kicker in Blender Pro Medium (Eyebrow style), uppercase, +23% tracking. Headline in Blender Pro Bold, uppercase, +3%, the largest element in the ad. One idea, two lines at most.

Support line

One line of proof under the headline in Blender Pro Medium caps: an outcome or a number, never a slogan.

CTA

One verb-first label in Roboto Medium, sentence case, on the Indigo → Brand Blue gradient. 16 px radius at 300×600, 47 px at 1080. One CTA per advert.

Hero art

One piece of key art, right-weighted, breaking out of the frame. It may tuck behind the headline but never cover it, the CTA or the trust bar. Keep the top and bottom thirds calm so type sits on quiet areas.

Trust bar

Every ad closes with the Trustpilot micro bar: 4.9 or ‘Excellent’, five stars and the mark in white, centred, just above the 1,248 px line. Official asset only.

Live masters

Four 1080×1920 story masters from the current campaign set plus the light Skip the Grind master and a Halloween feed square. The artwork changes, the stack does not.

Don’t Die Grinding, 13

1080×1920, Stories and Reels

Grinding, 19

1080×1920, light button

Don’t Die Grinding, master 14, light art

Don’t Die Grinding, 14

1080×1920, light art

Grinding, 20

1080×1920, light button

Skip the Grind, 8

1080×1920, light art

Smash Pumpkins, feed

1080×1080, Halloween campaign

Placements and sizes

Build on the 300×600 master and export every placement from it. Meta assets export as PNG or JPG at 1×. Google Display and AdRoll assets must be PNG or JPG under 150 KB each, so compress before upload. The core four cover most placements on both platforms; start there.

Size	Placement	Platform	Notes
1080×1080	Feed square	Meta	PNG or JPG at 1×
1080×1350	Feed portrait	Meta	PNG or JPG at 1×
1080×1920	Stories and Reels	Meta	Keep the message inside the safe zone
300×250Core	Medium rectangle	Google Display, AdRoll	Under 150 KB
728×90CoreNo logo	Leaderboard	Google Display, AdRoll	Headline, offer and CTA only
300×600Core	Half page, the display master	Google Display, AdRoll	Export every placement from this
320×50CoreNo logo	Mobile banner	Google Display, AdRoll	Headline, offer and CTA only
160×600	Skyscraper	Google Display, AdRoll	Under 150 KB
970×250	Billboard	Google Display, AdRoll	Under 150 KB
336×280	Large rectangle	Google Display	Under 150 KB
320×100No logo	Large mobile banner	Google Display	Headline, offer and CTA only
600×315	Native landscape	AdRoll	Under 150 KB
600×500	Native	AdRoll	Under 150 KB
600×600	Native square	AdRoll	Under 150 KB

Thin banners run without the logo: there is not the height for it. Headline, offer and CTA only; the brand carries through colour and type. Templates live in Blazing Boost Assets › Assets/Guides.

Visual safe zones

When a 1080×1920 advert runs on Instagram and Facebook Stories and Reels, the app’s own interface sits on top of it: account name and profile picture, the Sponsored label, navigation, captions, the reply bar and the call-to-action button. Keep text, logos and critical visual hooks out of the danger zones and anchor everything that matters inside the safe zone. Key art may bleed into the danger zones; the message may not.

Story master laid out inside the Stories and Reels safe zone, with the danger zones drawn over it

1080×1920 · percentages of the canvas

Top danger zone

0 to 250 px (13%), up to 369 px (19%). Heavily masked by the account name, profile picture, Sponsored label and app navigation. Keep the logo and headline below 250 px, below 369 px to be safe.

Bottom danger zone

The bottom 340 px (18%), up to 672 px (35%). Covered by the reply bar, captions and the CTA button. Nothing important below 1,248 px. The Trustpilot bar sits just above that line.

Side edges

65 px (6%) on each side. Ultra-tall screens and dynamic cropping clip the outer left and right margins. Keep important elements inside the centre 88%.

The safe zone

Centre 88% × 250 to 1,248 px. Anchor the logo, headline, offer, CTA and trust bar here and the creative renders cleanly on Stories and Reels at the same time.

In Figma and before export

Every 1080×1920 template carries a hidden layer “Guide · Stories safe zone (keep hidden)”. Toggle it on to check placement; keep it hidden on export. Before exporting, preview the creative against the Safe Zone guardrail in Meta Ads Manager and check the Meta Business Help Center Safe Zones guide for the latest layout rules.

CTA and trust bar

Every advert ends the same way: one call to action and the Trustpilot micro bar. The CTA is a single verb-first label, three words or fewer, in Roboto Medium sentence case on the Indigo to Brand Blue gradient. The trust bar closes the ad with the 4.9 score or ‘Excellent’, five stars and the Trustpilot mark, centred, 150 px off the bottom edge. Official Trustpilot assets only.

Call to action

Redeem now Get boosted Grab your discount Get boosted

Label: Roboto Medium, sentence case, verb first, three words at most.
Fill: Indigo #512CD5 to Electric Blue #4C65F9, left to right, with a 1 px white highlight on the top edge.
Radius: 16 px at 300×600 and 47 px at 1080. Scale it with the canvas.
Placement: Under the offer, centred. One offer and one CTA per advert; stacked claims dilute each other.
Light variant: White to Periwinkle with a Midnight label, only on bright or busy art where the blue button would vanish.
Component: Blazing Boost Assets › Assets/Guides › CTA › 👾 Button

Trust bar

Trustpilot micro bar: 4.9, five green stars and the Trustpilot mark in white

Position: Centred, 150 px off the bottom edge at 1080, inside the safe zone on Stories.
Copy: ‘Excellent’ or the live 4.9 score. Never a made-up rating.
Colours: Trustpilot green #00B67A for the stars and the mark, white logotype on dark. The partner palette is on the Brand page.
Never: Recolour, redraw or restyle the stars or the mark, or set it on a busy area of the art without a scrim.
Source: Blazing Boost Assets › Assets/Guides › Trustpilot, official files only.
Files